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Introducing browseo.net's new de-cloaking engine

This just came out of our labs: you can now check for cloaking attempts with one click:

Browseo will then perform two checks:

  1. is the response code different for Googlebot?
  2. is any part of the code / content different for Googlebot?

Cloaking means serving different content to search engines and human visitors (browsers). Cloaking is considered a violation of Google's webmaster guidelines, and it probably hurts the feelings of every other search engine out there as well.

We included a link instead of displaying the results inline because this would have slowed down Browseo's performance a bit. Since the de-cloaker is kind of a special interest tool we felt it would be better to keep Browseo speedy and just link to a separate page with the cloaking detector.

Please bear in mind that this feature is very much a Beta, and that feedback is always welcome ­čśë




Jonathan has been involved in search engine marketing on both agency and client sides since 2004. Jonathan maintains several German websites. He tweets @schikowski.

2 responses to “Detect Cloaking and Sneaky Redirects”

  1. Derk says:

    Umm…. Forgetting something?

    Such as the link to the actual tool?

  2. Hi Derk, it’s there on every results page – shown in screenshot above (“Check for fraud”).
    Enjoy! ­čÖé